Return Path Acquires Email Copilot
I am beyond excited to share with you that Return Path has acquired Email Copilot, a California-based company that provides dynamic visualization, monitoring, reporting, and analysis of email deliverability data. The acquisition comprises the entire company, including all of Email Copilot’s technology assets and their existing book of business.
Why we’re so excited about Email Copilot
I cannot think of a better addition to our Email Optimization suite than this exciting data analysis technology. As a leader in the deliverability space, our goal is to provide the industry’s best and most comprehensive email optimization solution. With this new technology, our clients and partners will be able to connect disparate data sources to understand when deliverability problems occur, what’s causing those problems, and how to fix them—all in real time.
Email Copilot’s visually engaging dashboard provides pre-send data to pinpoint possible deliverability issues before they occur, as well as post-send monitoring and alerts to notify the user when deliverability results fall outside of the normal range. The Email Copilot technology will be integrated into Return Path’s existing Email Optimization solutions, reducing the noise in deliverability reporting and providing better delivery diagnostics. Combined, this data and technology will offer a highly accurate view of email marketing performance and provide best-in-class deliverability monitoring tools for email service providers and large, sophisticated senders.
What happens now?
Over the next few months, we’ll be working with the Email Copilot team—including co-founders Al Bsharah and Bryan Hall, and data scientist Colin Jemmott—to complete the transition. We’ve developed a great working relationship with this team and we’re excited to advance the incredible work they’ve done.
We invite you to celebrate with us!
This development is great news for Return Path customers and partners. We are firmly committed to helping marketers grow their business through the email channel, and we have put our full muscle behind our Email Optimization and Consumer Insight solutions. This acquisition clearly demonstrates that commitment, and we believe it will help to deepen our relationships with both customers and partners.
To learn more, don’t hesitate to contact us.
About Matt Blumberg
Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. Matt is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 400 employees with the market leading brand, innovative products, and the email industry’s most renowned experts. Before Return Path, Matt ran marketing, product management, and the internet group for MovieFone, Inc. (later acquired by AOL). Prior to that he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a B.A. from Princeton University. You can learn much more about Matt by reading his email marketing and entrepreneurship blog Only Once – one of the first CEO blogs on the Internet. Last year he wrote a book, Startup CEO: A Field Guide to Scaling Up Your Business.