Return Path is “Fixin to” be at Internet Summit 16 in Raleigh, NC
The Return Path team is headed for the first time to the Internet Summit held at the Raleigh Convention Center on November 16-17, 2016. We are a proud gold sponsor of the event. Join us for our break out session on Thursday, November 17 I 3:00-3:30pm
Visionary Ideas to Future-Proof Your Email Program
Bonnie Malone | Senior Director, Consulting & Knowledge, Return Path
The year 2020 will be here before we know it. Marketers have transitioned from a single source of data to multiple data sources, from static historical data to real-time dynamic data to predictive intelligence. In this session, we will predict what email marketing will look like in 2020 by digging deep into the trends and statistics that are starting to take place today, so you can be prepared for tomorrow.
After this session, you will…
- Understand the 3 major trends impacting email
- Be prepared to manage the evolving email landscape over the next 5 years
- Walk away with 10 actionable steps to start future-proofing your program
Plan to stop by our booth to visit with our team to see how you can reach your email targets! We look forward to seeing ya’ll there!
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About Karen Lewison
Karen is the Sr. Manager of Event Marketing for Return Path. Her current role is planning and executing the overall strategy for Return Path events including both internal and client facing. She has been involved in planning and executing the Return Path presence at industry events like MarketingSherpa, Email Evolution Conference, and Salesforce Connections focusing on high quality engagement, opportunities, and lead generation. She has worked as an event planner for over 15 years, on both the facility and customer side which brings invaluable expertise to her role at Return Path. Karen received a M.S. in Hospitality and Tourism Management from Roosevelt University in Chicago and a B.S. in Public and Environmental Affairs at Indiana University.