Return Path Helps FanFinders’ Emails Find Inboxes Through a Strategic Certification Program

Posted by Nina Bosanko 

Having a baby requires a profound amount of equipment; food, clothes, transportation and toys just to name a few. It’s safe to say the UK baby and toddler equipment market is huge and ever-growing. With just under 700,000 babies born in 2015 in the UK alone, brands are always competing for market share in a landscape that is evolving to suit parents’ lifestyles.

FanFinders is a performance marketing and consumer insight platform in the parenting sector that connects brands with parents, from bump to birth and beyond, through social media and email marketing.

Working with the likes of Tesco, Mothercare, Babies R Us and Ella’s Kitchen, FanFinders is committed to building and engaging a community of mothers – linking them to the brands they are loyal to, as well as introducing them to new ones through offers, freebies and promotions.

Driving 30 percent of its revenue, the smooth running of its email marketing campaigns was a priority for FanFinders, who was regularly suffering from low inbox placement rates and subscriber engagement. Upon learning that strict inbox filtering rules was making deliverability from unrecognised sources difficult, FanFinders realised that they needed an email certification solution.

FanFinders teamed up with Return Path, who ensured that promotional emails reached subscribers’ inboxes instead of their spam folders through a collaborative and strategic certification programme. Return Path ensured their brand was registered on the certification whitelist which, in turn, increased FanFinders’ deliverability rates to 95 percent. From a deliverability perspective, Return Path’s alliance with FanFinders made a significant impact to their engagement with Inbox users.

Read the full case study to find out more.

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About Nina Bosanko

With 20 years' of experience in B2B technology marketing, Nina is passionate about delivering informed marketing strategy. Conscientious and committed by nature, Nina has strong project management and leadership skills with creative communications abilities, and strives to deliver excellent results through the marketing mix.

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