Return Path Partners with Liveclicker
Today we are announcing a partnership with Liveclicker, a video commerce company. Online video in general and video in email specifically are hot topics in the online marketing community. Liveclicker offers what we think is a really great service – basically they take away all the complexity of dealing with video across many different email platforms. Their technology, which involves video .gifs, works seamlessly no matter where your email is viewed.
This partnership is part of our new umbrella of services, Certified Premium Services, which combines rich inbox technology with Return Path’s deliverability and strategic expertise to help marketers crank up the ROI on their email programs. The Liveclicker technology is very cool, but is definitely less effective in environments where images are blocked, like Windows Live Hotmail and Yahoo! One of the many benefits of Return Path Certification is automatic image rendering at both of these ISPs. This makes the combination of Liveclicker with Return Path Certification very powerful.
Learn more about our partnership by reading the press release here. If you are interested in getting video in email use our Contact Us form and write “I want video!” in the comment field. Of course if you are already a Return Path client you can just call your Account Manager for more information on getting started.
About George Bilbrey
George Bilbrey is the founder of the industry’s first deliverability service provider, Assurance Systems, which merged with Return Path in 2003. He is a recognized expert on the subjects of email reputation and deliverability and is active in many industry organizations, including the Messaging Anti-Abuse Working Group (MAAWG) and the Online Trust Alliance (OTA). In his role as president of Return Path George is the driving force behind the ongoing innovation of our products and services. Prior to Return Path, George served as Director of Product Management at Worldprints.com and as a partner in the telecommunications group at Mercer Management Consulting. He holds a B.A. in economics from Duke University, and an MBA from the Kenan-Flagler School of Business, University of North Carolina.