RETURN PATH UPGRADES DELIVERABILITY TOOL TO INCLUDE REAL-TIME PROPRIETARY REPUTATION ANALYTICS

Posted by Return Path on

Upgraded Sender Score Monitor platform provides instant diagnostics of delivery failures across all major global ISPs and spam filters
New York (July 19, 2007) — Return Path‘s Sender Score unit, the industry’s only comprehensive email deliverability service provider, has launched a new version of its Sender Score Monitor deliverability tool, making it the first deliverability tracking platform to incorporate real-time reputation diagnostics into its campaign monitoring analytics.

Industry sources have long maintained that sender reputation – factors such as end user complaints, unknown users, infrastructure security holes, and spam trap hits – and not the content of emails or arbitrary rules set up by filters and ISPs, determines whether or not commercial emails reach the inbox or are blocked or filtered into a junk mail folder. The new release of the Sender Score Monitor platform integrates Return Path’s data from proprietary Sender Score Reputation Monitor system with its campaign monitoring platform, which has the widest and deepest global ISP and filter coverage of any deliverability platform in the industry, to instantly alert mailers to root causes of delivery failures.

“Tracking what does or does not get delivered is only the first step to deliverability management,” says George Bilbrey, VP & GM of Delivery Assurance Solutions for Return Path, “and being one of a thousand marketers to call up ISPs or blacklists to complain about delivery problems is counterproductive. Our tools now go the extra step of telling senders why their email is likely getting blocked by providing reputation flags and diagnostic advice tied to specific email campaigns so that mailers have specific knowledge to take corrective action and prevent future problems.”

In the new Sender Score Monitor system, clients will see icons that show when there is problem, why, and how to fix the issue at hand. In a related new feature, the system also allows clients to aggregate all major global ISP feedback loops of end user complaints into a single dashboard by campaign so they can better analyze the relevancy of their campaigns and database segments and unsubscribe customers who no longer want to receive their mail.

“The new Sender Score Monitor makes it easier for me to see when reputation is at fault for low delivery rates and response rates,” Beth Schmidt, Email Marketing Analyst at Home Decorator Collection, says. “Having that reputation data easily accessible allows for campaign troubleshooting that otherwise would not be as fast or effective.

Return Path’s Sender Score Monitor tracking and analytics solution is part of Return Path’s overall deliverability suite, which also includes extensive professional services, global ISP mediation services, and the industry’s largest whitelist/accreditation program, Sender Score Certified, which provides qualified clients with a near-guarantee of inbox placement at over 600 million mailboxes worldwide and guaranteed display of images and links at many of those mailboxes, including Microsoft’s Windows Live Hotmail.

About Sender Score
Sender Score, Return Path’s Delivery Assurance Solutions division, helps mailers get more email delivered to the inbox by giving them the tools and insight to monitor and diagnose deliverability failures, build better email reputations, and minimize or prevent future blocking, filtering, and rendering problems. Sender Score works with both the sending and receiving communities to bring more transparent standards to email delivery and filtering. Return Path’s delivery assurance solutions include Sender Score Monitor, Sender Score Manager, and the Internet’s most widely used whitelist, Sender Score Certified. For more information, visit www.senderscore.com. Get your reputation score at www.senderscore.org.

About Return Path
Founded in 1999, Return Path is an email performance management company dedicated to helping its clients build better relationships with their customers, generate higher response rates, and achieve significant returns on their investments from their email programs. More than 1,500 companies currently use Return Path’s services to generate superior results from their email programs, taking advantage of Return Path’s pioneering innovations in deliverability, email list quality solutions, customer acquisition, online market research, and best practices strategy. For more information, please visit www.returnpath.net.

Contact:
Tami M. Forman
Return Path
212-905-5500 ext 205
tami.forman@returnpath.net

Matthew Caldecutt
Trylon SMR
212/725-2295
matthew@trylonsmr.com


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