Richard Gibson Elected to Key Leadership Role at the DMA (UK)

Posted by Anita Absey 

I am extraordinarily pleased to announce that Return Path’s own Richard Gibson has been elected as the new chair of the Direct Marketing Association’s (UK) Email Marketing Council (EMC). We’ve known for quite some time that Richard is a rock star within the world of email marketing. It is nice to see his expertise recognized by an esteemed association like the DMA (UK).

You can read more about his appointment, including a glowing quote from the outgoing chair, in the DMA (UK) press release.

Congratulations Richard!

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About Anita Absey

Anita Absey, General Manager of Consumer Insight, joined Return Path in 2003 with extensive experience helping marketers create profitable and engaging email programs. Anita has held several executive positions at Return Path, leading both the Global Sales and Global Services teams during her tenure. She now leads the Consumer Insight business where she focuses on using the power of consumer preferences and buying data to help marketers and brands make informed decisions about engaging with customers. A veteran of the database and digital marketing industry and a self-proclaimed “data junkie,” she helps some of the world’s smartest marketers successfully integrate data and technology into their customer acquisition and customer relationship management programs. She is an active member of the Direct Marketing Association, having served as the Chair of the Ethics Operating Committee and as co-Chair of the Email Experience Council. Prior to Return Path Anita spent much of her career at Acxiom and Abacus Direct (acquired by Doubleclick). She holds a BA in Economics from Fordham University.

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