Same Spam, Different Day
By Neil Schwartzman
Senior Director, Security Strategy, Receiver Services
McAfee just released their March 2010 spam report.
The good news: as a percentage of email, spam has remained flat.
The very bad news: Overall email volume is way up so the amount of spam has gone way up too. Translation: there is a lot more crap clogging up the system.
For large inbox providers a move toward systems that focus on letting in wanted email, as opposed to the Sisyphean task of blocking bad email, becomes imperative.
For marketers a move toward smaller amounts of relevant email is way past due. Consumers simply aren’t able to keep up with the volume and will tune out more and more. Does this mean people will give up on email? Nope, but they will be more and more choosy — choosy about what they sign up for, choosy about what they stay subscribed to, choosy about what they open and read. You want be the email they open every time. You can do it.