See, We Told You Email Isn’t Dead

Posted by George Bilbrey 

When people at email companies write articles titled “Email Isn’t Dead, We Swear!” it’s hard not to be suspicious. Clearly we’ve got some skin in this game. Nevertheless, I wrote my column for MediaPost last week on why I believe email is still the killer app. I was careful to include data to back up my argument so that it’s not just about my opinion. And so I’m delighted to see more great data that confirms what we know: Gen Y still loves email. In fact, a survey of college students aged 18 to 24 found them more likely to give up watching TV, social networking and talking on the phone before they would give up email.

Check out both articles then let me know what you think? Will email remain the killer app in the years to come? What changes do you anticipate and how are you preparing all of your marketing programs to meet new challenges? We’d love to hear from you.

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About George Bilbrey

George Bilbrey is the founder of the industry’s first deliverability service provider, Assurance Systems, which merged with Return Path in 2003. He is a recognized expert on the subjects of email reputation and deliverability and is active in many industry organizations, including the Messaging Anti-Abuse Working Group (MAAWG) and the Online Trust Alliance (OTA). In his role as president of Return Path George is the driving force behind the ongoing innovation of our products and services. Prior to Return Path, George served as Director of Product Management at and as a partner in the telecommunications group at Mercer Management Consulting. He holds a B.A. in economics from Duke University, and an MBA from the Kenan-Flagler School of Business, University of North Carolina.

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