Email Best Practice #1: Send a Welcome Message
Does this just seem too basic? We thought so too, until we studied more than 60 top-brand marketers and found that 60% of them didn’t bother to send a welcome message. Welcome messages are an important part of a well-run email marketing program. Now more than ever, with inbox clutter at all time highs, they are an essential tool to keep your list clean, control complaint rates and, if done right, even get your subscribers to start engaging with you immediately.
Most marketers know the value of a welcome message. So what stops them? It’s usually a combination of inertia and budget. If you need help making a case for prioritizing a welcome message, take a look at our new ebook to learn about three tactics for tying welcome messages to revenue: