Senders Can Make a Difference: Join Me at the DMA Email Policy Summit
We’ve written in the past about what senders can do to help fight spam and keep email a viable channel.
So we are happy to support the Direct Marketing Association as it takes a leadership position in urging marketers to join the conversation around email policies and practices. Which is why I’ll be speaking later this month at their Email Policy Summit. It promises to be an action-packed schedule with some of the industry’s best minds discussing best practices, legal policy and the long and short-term ramifications that spam has for marketers, receivers and consumers.
The Summit is on May 18th in Washington, DC. Check out the agenda now. If you are able to come, please be sure to stop by and say hello. I’d love to meet you.
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About Matt Blumberg
Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. Matt is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 400 employees with the market leading brand, innovative products, and the email industry’s most renowned experts. Before Return Path, Matt ran marketing, product management, and the internet group for MovieFone, Inc. (later acquired by AOL). Prior to that he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a B.A. from Princeton University. You can learn much more about Matt by reading his email marketing and entrepreneurship blog Only Once – one of the first CEO blogs on the Internet. Last year he wrote a book, Startup CEO: A Field Guide to Scaling Up Your Business.