Side-Step These Common Holiday Email Content Mistakes

Posted by Casey Swanton 

About this time of year, email marketers start to feel the pangs of the coming onslaught of candy cane striped template borders, snowflake GIFs, and pine bough accents. We may be entering the hottest time of the year, but Q4 is coming in even hotter. Now is the time to tackle any major program overhaul efforts and start planning your holiday strategy.

In my recent webinar for Target Marketing7 Email Mistakes That Can Ruin Your Holiday Marketing and How to Fix Them, I tackled common stumbling blocks that can drag down performance and leave marketers scrambling to recover end of year ROI. If you missed the webinar, you can watch the recording here.

The rest of this post can be viewed on Target Marketing.

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About Casey Swanton

Casey has a healthy fixation with helping marketers realize the potential of their email programs by addressing human needs, building better relationships, and ultimately driving improved results for the business. Her nine years of experience and obsession with evolving the email space helped land her a spot on ExpertSender’s list of “25 Email Geeks to Help You Get Your Geek On.”

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