Six Encouraging Stats from the OTA Audit & Honor Roll

Posted by Robert Holmes on

Today, the Online Trust Alliance (OTA) released their annual Online Trust Audit and Honor Roll which assess how well companies across a variety of industries are adhering to best practices in consumer protection, privacy, and security. The study includes nearly 1,000 sites across a variety of industries including retail, banking, social networking, media, the Internet of Things (IoT), and government agencies.

To promote the adoption of these best practices, they compile an “honor roll” of brands leading the way. Return Path is proud to be recognized on this list, once again.

Reading the report, we were encouraged by the fact that more organizations than ever before are leveraging strong authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication Reporting and Conformance).

This technology is critical not only for protecting employees, customers and the business at large from email fraud but also for securing the ROI of the email channel. Email authentication results are becoming the definitive standard for informing the delivery and performance of legitimate messages. Here are six stats from OTA’s report that show trusted brands are recognizing the need to secure their email channel against cybercriminals.

  • 97 percent SPF and DKIM adoption across all companies with growth in every sector
  • 52 percent year-over-year increase in the use of DKIM at the top-level domain across all companies
  • 15 percent year-over-year increase in the use of both SPF and DKIM across all companies
  • 34 percent year-over-year increase in the use of both SPF and DKIM of companies within the News 100 sector
  • 82 percent year-over-year increase in DMARC adoption across all companies
  • 64 percent DMARC adoption among consumer sites, the most of any sector analyzed

As a founding member of the OTA and DMARC, we know that powerful partnerships are essential to accelerating the global adoption of email authentication technology. Thank you to OTA for their relentless commitment to increasing awareness of privacy, security, and consumer protection and for celebrating the leaders who are building a safer cyber community.

Want to learn more about how you can protect your customers and business with email authentication? Download our guide, Getting Started with DMARC.


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About Robert Holmes

Robert Holmes is General Manager, Email Fraud Protection at Return Path. Rob has been in the brand & fraud protection industry for 15 years, helping major corporations understand, quantify and manage risk across the digital channels. Having previously held global roles running the product teams at Corporation Service Company and Melbourne IT's Digital Brand Services, Rob is a frequent speaker at major security events, including RSA Conference, Gartner Security & Risk Management Summit, FS-ISAC, and the global eCrime series. Rob has a MA (Hons) degree in Philosophy, Politics & Economics from the University of Oxford.

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