Success: European Society for Medical Oncology Reestablishes Email Connections to its Members

Posted by Dale Langley 

Here at Return Path, we love to share our customers’ success stories and this one is no exception!

ESMO is the European Society for Medical Oncology. They provide a professional network for its members and work with national societies across Europe and around the world. With over 7,000 members across 100 countries, they also rely entirely on its membership newsletter program to stay in touch with its audience – especially when it comes to their membership renewal campaigns.

Whilst not a high volume mailer, ESMO was facing deliverability challenges across its B2B and B2C subscriber list, particularly at Postini and periodically at Hotmail and Yahoo! So we jumped in to help.

Our professional services team worked in close collaboration with ESMO to perform an in-depth analysis

of their email program, resulting in an extensive report highlighting priorities that they should focus on to improve their deliverability. The results? A consistent inbox placement rate above 95%!

Return Path offers special pricing for non-profit organisations such as ESMO. For more information, please contact us at

Read our full case study here:

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About Dale Langley

As a consultant to Return Path’s clients helping them adopt the latest email best practices, Dale's background in mailbox provider system development led to his specialization in mailbox provider start-ups, infrastructure, and subscriber engagement. He can be found regularly presenting seminars, talking about the latest trends in email marketing and de-mystifying the murky world of deliverability. Find him at and @Email_dale on Twitter.

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