Success Story: Proof That Higher Inbox Placement Rates Translates Into Higher Revenue

Posted by Mailbox Maven on

There is a light at the end of the deliverability tunnel! Custom printing company, Custom Direct increased their revenue by 18% by solving identity issues that were negatively affecting their deliverability.

Email Marketing Manager, Kate Winslow said “Before Return Path we thought the bounce reports provided by our ESP were sufficient to track our success. When we learned that 30% of our email was hitting the junk folder or going missing, we knew we had to take action fast. Not only were we missing out on tons of revenue, but our subscribers were not getting the mail they asked to receive.”

See what else she said and how their problem was resolved.

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