Successful Email Marketing in the Customer Lifecycle – Upcoming Webinar

Posted by Nina Bosanko on

Email subscribers frequently request email marketers to “make message less about promotions and more about providing information”, yet currently 93 percent of all commercial emails are promotions and offers.

In addition to the type of messages subscribers receive, it’s nearly impossible to discuss an improved subscriber experience without the topic of the customer lifecycle coming up. This is because the customer lifecycle provides email marketers with a framework to assess how subscribers are experiencing an email program over time.

Plus, the fact that a five percent increase in customer retention can positively impact a company’s profitability by up to 75 percent is a strong motivational factor for those 62 percent of email senders who currently don’t operate any lifecycle email programs.

In our upcoming webinar, subject matter experts Guy Hanson and Sebastian Kluth will dive into the topic, summarising the results of a 12 month analysis project that illustrates email performance along the customer lifecycle and sharing learnings and best practice recommendations.

Can’t make the date and time? You can still register, and we’ll send you a follow-up email to view the webinar on-demand.

Register for our one-hour webinar:

The Effectiveness of Email Campaigns leveraging the Customer Lifecycle
: Tuesday 13 November 2018 at
Time: 2pm in the UK, 9am EST


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About Nina Bosanko

With 20 years' of experience in B2B technology marketing, Nina is passionate about delivering informed marketing strategy. Conscientious and committed by nature, Nina has strong project management and leadership skills with creative communications abilities, and strives to deliver excellent results through the marketing mix.

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