Symbols in Subject Lines, Gmail, and Spam Filters: Our Most Popular Blog Posts of 2012
2012 was a great year for Return Path bloggers with lots of email news, trends, and data to talk about. As we look forward to 2013, it’s a good idea to reflect back on the previous year. We had mathematicians hacking Google’s DKIM key, marketers getting caught by spam filters, flashy subject lines with cute symbols, mobile devices overtaking desktops, and all of the design challenges that come with have multiple sized screens.
Here’s to a happy, healthy and spam folder-free 2013.
About Tom Sather
Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.