Tactics & Benchmarks for Nonprofit Email Marketers [New Report]

Posted by Patty Atwater 

Email allows nonprofits quick, direct access to advocates making it an incredibly valuable channel. However, the opportunity of email is only available if your emails reach the inbox.

To give your messages the best chance of reaching the inbox and influencing your strongest advocates, we’ve put together The Nonprofit’s Guide to Email Marketing. In this report, we look at the tactics and performance of nonprofit email marketers, including:

  • The opportunity and challenges of nonprofit email marketing
  • Deliverability and engagement benchmarks of nonprofit senders
  • Which platforms and devices advocates use to interact with nonprofit emails.
  • And more!

Download the report to discover how to optimize your email program.

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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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