What Does it Take to Reach the Inbox? [New eBook]

Posted by Patty Atwater on

Unfortunately, there is no quick fix, hidden workaround, or monetary investment that can guarantee access to the inbox. Reaching the inbox is a challenging, ongoing process. It requires marketers to look over very aspect of their email program and optimize each component on a continual basis.

While most marketers understand the importance of optimizing their programs, they are unclear where to begin. To help we’ve created our latest eBook—Secrets of Best in Class Email Sendersto highlight the what it takes to reach the inbox, including:

  • What mailbox providers analyze to determine inbox placement
  • A deliverability comparison between average and best in class senders
  • Tactics to optimize your email program
  • And more!

Download our latest ebook to understand what it takes to reach the inbox and how start optimizing your program.


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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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