Talking Deliverability with our Friends at Bronto
I had a great conversation the other day when our friend Chris Wheeler, Director of Deliverabilty at Bronto. We covered a range of topics but took deep dives on a couple of current and emerging issues like domain reputation, engagement metrics and the importance of certification and whitelisting. Read the interview in it’s entirety here.
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About George Bilbrey
George Bilbrey is the founder of the industry’s first deliverability service provider, Assurance Systems, which merged with Return Path in 2003. He is a recognized expert on the subjects of email reputation and deliverability and is active in many industry organizations, including the Messaging Anti-Abuse Working Group (MAAWG) and the Online Trust Alliance (OTA). In his role as president of Return Path George is the driving force behind the ongoing innovation of our products and services. Prior to Return Path, George served as Director of Product Management at Worldprints.com and as a partner in the telecommunications group at Mercer Management Consulting. He holds a B.A. in economics from Duke University, and an MBA from the Kenan-Flagler School of Business, University of North Carolina.