How Does Technology Impact Marketing [New Report]

Posted by Patty Atwater 

There are numerous tools and technology in the marketplace—claiming to optimize your marketing efforts—but how impactful are they?

To find out the effect of implementing technology in marketing programs, Return Path in partnership with Ascend2 fielded the Marketing Technology Trends Survey. We interviewed 71 marketing influencers who conduct business in the consumer marketing and sales channel.

In this report—Marketing Technology Trends for Optimizing Consumer Marketing Performance—we share the opinions of these influencers, including:

  • How successful marketers are at utilizing technology
  • How markers integrate technology into their strategy
  • How effective technology integration is for different marketing channels
  • And more!

Read our latest report to understand the true impact of technology, before you incorporate it into your programs.

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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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