The Power of ESP Connect

Posted by Julia Peavy 

At Return Path, clients have access to several data points to help them improve and optimize their email programs. With the recent release of ESP Connect (currently available for our SFMC clients), we’re taking this one step further, and you are now able to see a holistic view of email marketing results in one interface. 

By combining Return Path data with ESP data, you can now see how many emails made it to the inbox, the junk folder, or were bounced. And for those emails that were delivered, you can see how many emails resulted in opens, clicks, or unsubscribes. This allows you to quickly and easily identify campaign successes or challenges and dive into any potential drivers—positive or negative.

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Ready to get started? Login to the Return Path Email Optimization Suite and navigate to Inbox Monitor. Within Inbox Monitor, click on the integrations tab and access the instructions provided to link your accounts. After connecting your accounts, you’ll be able to view your complete campaign data in Inbox Monitor. For more tips on using Inbox Monitor, watch our instructional video. 

 

 

 

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About Julia Peavy

Julia Peavy is currently the Director of Partner Services at Return Path. In this role, Julia is responsible for supporting Return Path’s partners and helping improve the client experience through consistent, quality, and scalable services. When Julia's not helping partners and their clients, you can find her on the slopes, trying to lower her handicap, looking for bargains, or watching one of her boys' many sporting events.

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