The Spam Reflex
You’re probably sick to death of us talking about complaints and how they impact your email reputation. At the risk of pushing you over the edge, though, consider the matter from the perspective of the complainers. In a recent Return Path survey, nearly 79% of consumers admitted that they have hit the “spam” or “junk” email button to get rid of email they don’t want. And nearly 37% do it as a way to unsubscribe from things they had asked to receive.
This is not surprising, perhaps, when considering that most consumers get at least 100 emails a week (with 35% getting more than 500) – half of which tends to be commercial. Making your email good enough to avoid the consumer “spam” reflex needs to be a key goal of your marketing department if you want to increase both your delivery and response rates.
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About Matt Blumberg
Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. Matt is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 400 employees with the market leading brand, innovative products, and the email industry’s most renowned experts. Before Return Path, Matt ran marketing, product management, and the internet group for MovieFone, Inc. (later acquired by AOL). Prior to that he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a B.A. from Princeton University. You can learn much more about Matt by reading his email marketing and entrepreneurship blog Only Once – one of the first CEO blogs on the Internet. Last year he wrote a book, Startup CEO: A Field Guide to Scaling Up Your Business.