New e-book: The Ultimate Email Deliverability Glossary

Posted by Tom Sather 


The Ultimate Email Deliverability GlossaryHaving a hard time wrapping your head around email deliverability and email reputation? It can be daunting, regardless if you’re new to email marketing or not. The language of deliverability is filled with technical terms and acronyms, and new ones pop up all the time. 

While you’re learning about email deliverability and reputation, it’s essential to have a resource that is simple and clear, so that everyone, and not just the technical deliverability folks, finds it useful.

Even if you wrote the book on deliverability, our new e-book will be of interest. For a lot of the terms, we provided some interesting stats that you can use at your next cocktail party or for your next presentation, like how many messages our recycled spam traps receive, the percentage of email sent that is considered spam, and how much email Postini really quarantines as spam (it’s a lot!).

I hope you share this blog post and e-book with others in your organization that are new or old to deliverability, and print it out so next time you’re having a discussion on deliverability, you can translate what you’re hearing, or just amaze the other person with some cool facts.

Check out The Ultimate Email Deliverability Glossary and let us know what you think!

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About Tom Sather

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

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