Think Fighting Email Fraud is Someone Else’s Job? Here’s the Real Cost of Doing Nothing.
Cyberattacks against your brand can be very damaging and costly to both your revenue and your reputation. Cyberattacks are more than someone breaking into your databases or systems and stealing data; instead, this term refers to fraud and the hijacking of brands to steal customers’ personally identifiable information (PII).
Looking at the online fraud landscape today, there are threats like phishing, business email spoofing scams, and malware. While phishing has been around for more than 15 years and is effectively the “grandfather” of all scams, the methods are continuously evolving. Email is the most valuable marketing channel and also the least secure due to its aging infrastructure, making it an attractive target for data breaches. In fact, the IRS has stated that phishing attacks in non-financial industries increased by 400 percent during 2016 tax season.
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About Dennis Dayman
Dennis Dayman has more than 20 years of experience combating spam, security/privacy issues, data governance issues, and improving email delivery through industry policy, ISP relations and technical solutions. As Return Path’s chief privacy and security officer, Dayman leverages his experience and key relationships to provide best practices to Return Path, its customers, and ensures the compliance of their communications data flows. He is also responsible for coordinating and managing Return Path’s international electronic commerce, privacy and Internet related policy issues.