Three-for-Three: Return Path Makes Third Consecutive OTA Honor Roll

Posted by Tom Bartel 

We’re delighted to make the Online Trust Alliance’s 2012 Online Trust Honor Roll, especially since it marks the third consecutive year we’ve been included. As a founding OTA member, Return Path was among the first companies in our industry to actively promote the importance of security and privacy in maintaining consumer trust. Our clients and our team members all deserve credit for this recognition.

“Return Path has made the OTA Honor Roll since its inception. The company has been on the forefront of the adoption of best of practices while leading the industry in advancing email authentication with DKIM and SPF, and implementing DMARC policy standards. Their efforts are helping to protect brands and end-users from the onslaught of deceptive email and phishing attacks while preserving trust in the email channel,” said Craig Spiezle, executive director and president, Online Trust Alliance.

We’re proud of our leadership in internet data and user protection, but this year we’re even more proud of our industry on the whole: Nearly 30% of sites analyzed made the 2012 OTA Online Trust Honor Roll. Last year only a quarter of the analyzed sites qualified for the list; in 2010 only 8% did. This shows that more and more companies are adopting security and privacy best practices – that we’re all making a meaningful difference. Clearly we have a long way to go, but this year’s honor roll reveals impressive progress.

To learn more about this year’s report and about the OTA’s new Online Trust Index – a measure of security and privacy with metrics for individual industry segments – please register for the online briefing (Tuesday, June 12, 12:00pm EDT) at:

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About Tom Bartel

Tom Bartel is Return Path’s Senior Vice President of ThreatWave Data. Tom has more than 20 years of email delivery, email data and privacy experience. He most recently joined Return Path through its acquisition of ThreatWave, where he served as CEO/Co-founder. Prior to that, he has held roles at Return Path, MessageMedia (acquired by DoubleClick), and founded several other startups. Tom is actively involved in key industry organizations, such as OTA and M3AAWG, and advises start-ups and non-profits. Tom has a Bachelor in Speech Communication from Colorado State University.

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