Travel News Round-Up: January 4-8, 2016
Here is a summary of important headlines, must-read articles, and key developments in the travel industry for the week ending January 8, 2016:
- Back to the future? A new wave of travel startups seeks to re-introduce travel agents to the travel planning and booking process. This was the rage at the Phocuswright conference last November, and now a number of ventures are going live. Read more here: Messaging Apps With Travel Agents Are the "It" Thing for Travel Startup World in 2016
- Hotel loyalty is more than points. A recent Forrester study commissioned by Sabre Hospitality concludes that consumer loyalty to hotel brands is at an all-time low and is up for grabs. This is good news for email marketers, reminding us that email continues to be the best digital channel for building customer loyalty. Read more: Why Enterprise Hoteliers Need Loyalty Beyond the Point System
- Is now the time to buy Yelp? With its stock price tumbling, questions are being raised as to whether Yelp and its rich local content might be a desirable acquisition target for a travel company. Read more: As Yelp struggles, might a travel giant eat it?
- TripAdvisor forges ahead with Instant Booking. TripAdvisor has been extensively implementing Instant Booking functionality for the most popular hotels and destinations on its site, resulting in favorable stock ratings from analysts and suggestions that it may be poised to become a major player in travel distribution. Read more: TripAdvisor Is Piper Jaffray's Top Pick For '16 and TripAdvisor Focuses Instant Booking on the Hotels and Markets That Matter
- Targeted ad spending in travel on the rise. As travel companies spend more on targeted advertising, many consumers still haven't clicked on mobile ads. See the results of a recent study with great charts here: 4 Charts Showing State of Travel Brands’ Targeted Advertising
- New! Travel news feeds on Facebook. Facebook announced that it is testing interest-specific news feeds on its mobile app, allowing users to create feeds for specific interests like travel. Read more: Facebook Tests Interest-Specific News Feeds on Mobile