Uncover the Hidden Metrics Impacting Your Email Performance [New Webinar]

Posted by Patty Atwater 

In order to reach the inbox, you need to not only prove your messages are legitimate, but that they are wanted by subscribers. Marketers use list size, open rate, click-through rate, and other engagement based metrics to analyze their performance and predict if they will reach the inbox. Unfortunately, these marketers have a gap in their understanding—and ultimately their predictions—because they are unable to access the “hidden” metrics mailbox providers use in their filtering decisions.

In our recent webinar—Hidden Metrics Uncovered—Henry Gutierrez and Dominic Yates discuss findings from the 2018 Hidden Metrics Benchmark and detail what it takes to land in the inbox, including:

  • What engagement metrics mailbox providers use in their filtering decisions
  • The effect these metrics have on your program
  • Tactics for optimizing your program for increased performance for each “hidden” metric
  • And more!

Watch the webinar to learn what hidden metrics might be impacting your program and get their expert advice on any questions you might have.

 

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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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