In order to reach the inbox, you need to not only prove your messages are legitimate, but that they are wanted by subscribers. Marketers use list size, open rate, click-through rate, and other engagement based metrics to analyze their performance and predict if they will reach the inbox. Unfortunately, these marketers have a gap in their understanding—and ultimately their predictions—because they are unable to access the “hidden” metrics mailbox providers use in their filtering decisions.
Watch the webinar to learn what hidden metrics might be impacting your program and get their expert advice on any questions you might have.
Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.
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