Upcoming Webinar: Ticket to the Inbox

Posted by Patty Atwater 

Email marketing is the leading marketing channel for travel marketers – and for good reason.  It drives high ROI, reaching globetrotting subscribers with targeted, relevant content—wherever they may be. In order to take advantage of the potential of email, travel marketers need to make sure they are both reaching the inbox and providing content their subscribers want to keep engaging with.

In our recent webinar—Ticket to the Inbox—Casey Swanton and Laura Christensen discuss tactics and benchmarks for the travel industry. Watch the on-demand webinar to learn:

  • The critical inflection points within the subscriber experience which impact engagement and lifetime value
  • Which types of travel emails are resonating with subscribers—and which are missing the mark
  • How to increase engagement with email touch points across the subscriber lifecycle
  • What elements best-in-class travel marketers include in their emails to help inform your email program strategy  
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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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