Should You Use Emojis in Your Subject Line? (New eBook)

Posted by Patty Atwater on

Emojis have become very popular in everyday communications. While very common in personal communications, many marketers hesitate to jump on the bandwagon and include emojis in their email marketing campaigns. Their reluctance is understandable, since a subject line can make or break an email campaign.

To provide some data-based insight around emojis, we’ve we’ve created our latest guide—Emoji Use in Email Subject Lines. In this guide we explore:

  • The most common emojis used around holidays and events throughout the year
  • How subscribers interact with various emojis compared to text-only subject lines
  • Tips for incorporating emojis into your next email campaign
  • And more!

Download our guide to discover how subscribers are reacting to emojis in subject lines.


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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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