Emojis have become very popular in everyday communications. While very common in personal communications, many marketers hesitate to jump on the bandwagon and include emojis in their email marketing campaigns. Their reluctance is understandable, since a subject line can make or break an email campaign.
To provide some data-based insight around emojis, we’ve we’ve created our latest guide—Emoji Use in Email Subject Lines. In this guide we explore:
Download our guide to discover how subscribers are reacting to emojis in subject lines.
Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.
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