We Know Email Series: Esther Saforo
The following Question and Answer series profiles Return Path employees in a variety of roles and locations. Join us as we find out what they do, what they enjoy, and most importantly, what email campaigns they are loving lately.
Technical Account Manager
What’s your role here at Return Path?
I teach people how to avoid spamming their subscribers and how to create email programs their subscribers enjoy.
What initially brought you here?
The people! The team in Denver is wonderful.
Tell me something I don’t know about email deliverability.
There are so many different metrics that mailbox providers look at when making inboxing decisions!
What energizes you about your role at Return Path?
I get excited helping email marketers better understand the world of email.
What problem is the most fun to solve?
Deliverability issues are probably the most gratifying. Getting emails to the inbox is so important – and sometimes very tricky.
What about you might come as a surprise to those that work closely with you?
I released a single with my friends on iTunes at the beginning of the year.
What’s the most memorable email campaign you’ve seen lately?
I really enjoy emails from Madewell—their subject lines are so catchy!
What emails can we find in your personal inbox?
You’ll see emails about travel deals and a kickboxing class schedule.
What’s your favorite thing about working at Return Path?
Working with such a great group of people!
Thanks for chatting with us, Esther. To learn about how Return Path can improve your email marketing, schedule a demo today. Tell them Esther sent you!
About Brittany Luebke
Brittany is a Digital Marketing Coordinator at Return Path. You can find her writing through our corporate social media channels - Twitter, LinkedIn, and Facebook. Outside of work, you can find Brittany spending time with her family, walking her dog, or cooking up something in the kitchen a la Martha Stewart. Connect with her on LinkedIn.