[Webinar] 50 Ways to Grow Your Email List

Posted by Tom Sather 

Building an extensive and engaged list is a challenge for most email marketers. According to our recent study Email List Strategy, only nine percent of marketers feel they have a successful email list strategy—and 71 percent believe that increasing their email list quality is a priority for an effective email list strategy.
Growing a bigger, stronger list doesn't need to be a challenge. Join Return Path and the AMA on Tuesday, May 17th at 11 AM MST, for the webinar, 50 Ways to Grow Your Email List, to learn 50 tactics to build an engaged list of high-quality subscribers. 
Key takeaways include:
  • How email list quality and size are changing
  • How to optimize the email signup process
  • Best practices for driving email opt-ins through your website
  • Point-of-sale strategies to spread the word about your email program
  • Offline tactics that drive online opt-ins

50 Ways to Grow Your Email List
Date: Tuesday, May 17th 

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About Tom Sather

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

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