[webinar] Battle of the Brands: Gaining Consumer Mindshare
Please join me and Julia Peavy as we host a webinar with AdAge on how smart marketers like you can leverage email intelligence in new ways to not only improve your own email campaigns, but make better business decisions from email as well.
Space is limited so register today and we'll "see" you all next week!
Event Date: September 11, 2013 at 1:00 PM ET
In today’s cluttered media world, gaining attention from consumers is harder than ever. This is especially true in the inbox where brands battle for mindshare with totally unrelated competitors. Nowhere else do marketing messages routinely win attention away from rivals only to lose it to bank statements or social media updates.
In this webinar you will learn what separates winners from losers in the battle for inbox attention. Return Path has analyzed billions of messages from its panel of 3 million inboxes to determine which brands do best when it comes to capturing consumer attention, specifically looking at head-to-head competitors like Home Depot vs. Lowe’s, Pizza Hut vs. Papa John’s, and American Airlines vs. United. We’ll offer strategies that can make your campaigns stand out against the nearly 100 other messages that consumers receive in any given week. Our experts will also review email data that reveals new consumer behavior – including when consumers do and don’t rescue brands from spam folders, where and when consumers engage with email, and what devices are most popular now.
At the end of the webinar, you will be able to leverage email intelligence and turn it into customer intelligence that improves your overall marketing performance.
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About Tom Sather
Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.