[webinar] Improve Email Deliverability – Tactics for Avoiding Spam Traps
If this time of the year is the busiest for you as an email marketer, you don’t want to miss our latest webinar on spam traps. Unfortunately, businesses try to pull out all the stops this time of year to reach as many people as possible, including emailing old addresses, buying lists and even mailing to addresses that have bounced in the past.
The effect of these tactics is often times catastrophic turning a happy holiday into a Nightmare Before Christmas thanks to spam traps. Hitting one spam trap at a major blacklist can cripple your marketing program and push inbox placement rates to 30% or below. To rid your list of them is even harder. They’re nearly unrecognizable from a real subscriber.
The good news is this scenario is completely avoidable. Our deliverability experts Lori Vaughn and Kelly Hogan will guide you through our webinar, “Tactics for Avoiding Spam Traps”, and show you:
- The different types of spam traps and how they affect reputation and deliverability
- How to avoid acquiring spam traps on your file in the first place
- Advanced tactics on how to remove spam traps once they’re in your database
- Much, much more
Date: November 19, 2013
Time: 10:00am PDT/1:00pm EDT
About Tom Sather
Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.