Webinar: Increase Open Rates by Sending at the Best Time

Posted by Julia Petre on

As email marketers, we’ve all encountered the question, “When is the best time to send an email?” Until now, this was a very difficult question to answer. Because each subscriber on your email list is unique, the simple answer is that there is no single best time to send one email. Sending at 9am may make sense for some subscribers, but others may not ever see the message because they check email at 7am and by the time they get to your message, it’s buried under a pile of emails and already out of sight.

What if you could target each subscriber on your list at the time they are most likely to engage with your email? And what if by doing so, you could significantly improve your email campaign performance?

With Send Time Optimization*, you can. This Return Path solution, part of our Email Optimization Suite, takes the guesswork out of determining the best time to reach your subscribers.

Want to learn more? Watch our on-demand webinar where Stephanie Colleton, Sr. Director of Business Development, explains how you can determine the best send time for each subscriber on your list automaticallyand it can help improve your open rate by up to 25%!

Watch the webinar to learm more about how Send Time Optimization can help you increase opens, clicks, and conversions by targeting your subscribers at the right time.

* Currently available only to Salesforce Marketing Cloud customers


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About Julia Petre

Julia has worked at Return Path for almost 8 years. With stints on client service and product, she ultimately found her sweet spot as Director of Product Marketing. In this role, Julia is focused on understanding why our products matter to marketers, and plays an integral role in driving strategy, ideation, and collaboration across a variety of pre and post-launch activities.

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