[webinar] Master Your Email Marketing: 10 Secrets from Top Retailers
Today’s email subscriber is more fatigued and more selective than ever. As a marketer, it’s up to you to create memorable and personalized experiences for your audiences, and to stand out from the crowd. But you can’t sacrifice best practices, right? That’s a lot of pressure.
Not sure where to start?
Join me in an upcoming AMA webinar to learn 10 secrets from top ecommerce retailers that you can use now to master your email marketing program for better results.
What your subscriber data is “telling” you about your email optimization strategy
What steps top retailers take for best-in-class deliverability
The best – and worst – email campaigns for open and read rates
How mobile technology should change your email strategy
How to personalize your emails and win market share
And Much More!
Date: 9/11/2014 12:00 PM CDT
Presented by: American Marketing Association
Sponsor: Return Path
About Tom Sather
Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.