Webinar: The Email Marketer’s Guide to Gmail
Join Return Path Wednesday, February 26, at 11 AM MST / 1 PM EST for a look inside Gmail as Melinda Plemel and Tonya Mitchell take a deep dive into what truly matters to reach the inbox at Gmail in our latest webinar in the Field Guide series The Email Marketer’s Guide to Gmail. Read below for registration details, and we’ll “see” you on the 26th!
Attend the webinar on February 26 to hear about:
How email intelligence can provide quicker resolutions to email deliverability issues
How Gmail’s tabbed inbox categories are really affecting your response rates
The difference between engaged and inactive subscribers and how they affect deliverability
What you can do if your emails are being delivered to Gmail’s spam folder
How to keep complaints at a minimum even without an official Gmail feedback loop
Learn about Gmail’s bulk sender guidelines and how to stay in compliance
Date: Wednesday, February 26
Time: 11:00am MST (Mountain time)
1:00pm EST (Eastern time)
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About Tom Sather
Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.