Webinar: Why Marketers Should Fight Email Fraud

Posted by Liz Dennison on

Email fraud should be a major concern for marketers—not just security professionals.

Email is one of the most effective channels for driving leads and revenue. According to the Direct Marketing Association, 66% of consumers have made a purchase online as a result of an email marketing message.

But email fraud has the power to bring even the most sophisticated email marketing program to its knees, destroying brand trust, customer loyalty, and marketing effectiveness.

As owners of the email channel, marketers have a responsibility to help protect it.

That’s why we’re sharing tips on how marketers and security professionals can collaborate in our upcoming webinar (next Wednesday, August 12, at 1:00 pm ET), “How Marketers Can Help Fight Email Fraud.”

Register now to learn how marketers can help security defend customers and defend the brand.

We’ll cover:

  • What email fraud is.
  • Why marketers should care.
  • Best practices for collaborating with security to help fight back.

Ready to protect your brand and customers before it’s too late? Register here. And spread the word with your marketing colleagues. #MarketersUnite!


Popular this Month

 3 Trends Impacting Email: Persistent Fraud, Part 2

3 Trends Impacting Email: Persistent Fraud, Part 2

In part one of this three-part series, I examined the evolving landscape of...

Read More

 The Top 16 Topics of 2016

The Top 16 Topics of 2016

2017 is finally here! But before we focus on the year ahead, we wanted to...

Read More

 Think Fighting Email Fraud is Someone Else’s Job? Here’s the Real Cost of Doing Nothing.

Think Fighting Email Fraud is Someone Else’s Job? Here’s the Real Cost of Doing Nothing.

Cyberattacks against your brand can be very damaging and costly to both your...

Read More

Author Image

About Liz Dennison

Liz is the Content Marketing Manager for Return Path's Email Fraud Protection team. She loves creating engaging content that empowers companies to protect their customers and their brands against cybercriminals. Follow her at @lizkoneill.

Author Archive

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.