Webinar: Why Marketers Should Fight Email Fraud
Email fraud should be a major concern for marketers—not just security professionals.
Email is one of the most effective channels for driving leads and revenue. According to the Direct Marketing Association, 66% of consumers have made a purchase online as a result of an email marketing message.
But email fraud has the power to bring even the most sophisticated email marketing program to its knees, destroying brand trust, customer loyalty, and marketing effectiveness.
As owners of the email channel, marketers have a responsibility to help protect it.
That’s why we’re sharing tips on how marketers and security professionals can collaborate in our upcoming webinar (next Wednesday, August 12, at 1:00 pm ET), “How Marketers Can Help Fight Email Fraud.”
Register now to learn how marketers can help security defend customers and defend the brand.
- What email fraud is.
- Why marketers should care.
- Best practices for collaborating with security to help fight back.
Ready to protect your brand and customers before it’s too late? Register here. And spread the word with your marketing colleagues. #MarketersUnite!
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About Liz Dennison
Liz is the Content Marketing Manager for Return Path's Email Fraud Protection team. She loves creating engaging content that empowers companies to protect their customers and their brands against cybercriminals. Follow her at @lizkoneill.