Webinar: Use Spam Complaints to Improve Email ROI
Join us for a live webinar Wednesday, October 29th and discover how to Use Spam Complaints to Improve Email ROI. In this webinar we will discuss why you should pay attention to subscribers complaint data, how you can collect this data, and how to use it to improve your email marketing program.
In this webinar we will also cover:
How complaints effect your email marketing impact
How to use complaint data to identify the root cause of spam complaints
Who offers feedback loops and how to sign up for them
How to use complaint data to proactively identify and address email marketing program issues.
Register now for the one-hour webinar:
Date: Wednesday, October 29th
Time: 11:00 am MDT (Mountain Time)
1:00 pm EDT (Eastern Time)
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About Tom Sather
Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.