Welcome to Received:

Posted by George Bilbrey 

I am proud to formally announce the launch of a new blog from Return Path featuring conversations about email technology and security. Welcome to Received:

We were actually one of the first companies to start a corporate blog that was truly dedicated to education and thought leadership. Today, IN the Know is a key destination for marketers who want to be sure their email gets to the inbox and improve response rates for their email campaigns.

But based on feedback from our readers, clients, and partners, we decided that there was a need for a new kind of blog aimed at a different group of people working in and around email. Received: is for people who are more interested in the ‘how’ behind the facade of the email sent and the ‘how’ behind protecting the integrity of the email channel. We see this blog as a home for email technologists, infrastructure architects, and security aficionados alike.

Some of the topics we’ll cover on Received: include:
– Reputation
– Effective anti-spam strategies
– Email system design
– Technical standards and best practices for email
– Security law and email policy

This blog is the result of careful thought and planning by its editor, J.D. Falk and it has come a long way from a thought experiment to a bona fide, internet reality.

With that, I invite you all to join in on the conversation. If you would like a good starting point, why not check out our first exclusive post for Received:, IPv6 and Email: What’s the Hurry? If you have ideas for topics you’d like to see us cover, email J.D. or leave a comment below.

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About George Bilbrey

George Bilbrey is the founder of the industry’s first deliverability service provider, Assurance Systems, which merged with Return Path in 2003. He is a recognized expert on the subjects of email reputation and deliverability and is active in many industry organizations, including the Messaging Anti-Abuse Working Group (MAAWG) and the Online Trust Alliance (OTA). In his role as president of Return Path George is the driving force behind the ongoing innovation of our products and services. Prior to Return Path, George served as Director of Product Management at Worldprints.com and as a partner in the telecommunications group at Mercer Management Consulting. He holds a B.A. in economics from Duke University, and an MBA from the Kenan-Flagler School of Business, University of North Carolina.

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