Westpac Increases Customer Communication With Help of Certification [New Case Study]

Posted by Fiona Robinson on

All businesses want to reach as many customers as possible with their email programs, but for financial institutions, it is critical that customers receive their emails securely and efficiently.

As one of Australia’s largest financial service providers, Westpac is a known and trusted brand. Serving around 13 million customers in Australia, they recognized the need for greater visibility across their email metrics and customer engagement behavior. Around this time they also migrated to a new IP address which had the potential to create deliverability issues to their customers.

“With the increase in more automated journeys driven by customer behavior, email will no doubt become the highest value channel within the company.”  – Kirk Barlow, Senior Business Analyst, Digital and Analytics

By employing Return Path’s Inbox Monitor tool combined with acceptance into Return Path’s Certification program, the industry’s most recognized and valued whitelist, Westpac’s inbox placement increased to nearly 100%.

To learn more about Westpac and how Inbox Monitor and Certification helped them identify and rectify deliverability issues to ensure their customers get the financial information they needed, read our latest customer success story here.


Popular this Month

 Getting Smart (Alerts!) with Morningstar Inc.

Getting Smart (Alerts!) with Morningstar Inc.

Jason Rychter from Morningstar Inc. is a keen email marketer who constantly...

Read More

 Why Email Marketers Choose Return Path

Why Email Marketers Choose Return Path

Here at Return Path, we strive to make our customers look like heroes. In a...

Read More

 Calling All Email Heroes!

Calling All Email Heroes!

You may be familiar with the term “super hero.” It’s a moniker given...

Read More

Author Image

About Fiona Robinson

As Regional Marketing Manager for APAC, Fiona utilises her 20 years of marketing experience to focus on generating new business, strengthening relationships with our customers and building Return Path’s brand in the region. Outside of work Fiona enjoys reading a good book and is counting the days until the next Star Wars movie.

Author Archive

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.