All businesses want to reach as many customers as possible with their email programs, but for financial institutions, it is critical that customers receive their emails securely and efficiently.
As one of Australia’s largest financial service providers, Westpac is a known and trusted brand. Serving around 13 million customers in Australia, they recognized the need for greater visibility across their email metrics and customer engagement behavior. Around this time they also migrated to a new IP address which had the potential to create deliverability issues to their customers.
“With the increase in more automated journeys driven by customer behavior, email will no doubt become the highest value channel within the company.” – Kirk Barlow, Senior Business Analyst, Digital and Analytics
By employing Return Path’s Inbox Monitor tool combined with acceptance into Return Path’s Certification program, the industry’s most recognized and valued whitelist, Westpac’s inbox placement increased to nearly 100%.
To learn more about Westpac and how Inbox Monitor and Certification helped them identify and rectify deliverability issues to ensure their customers get the financial information they needed, read our latest customer success story here.
As Regional Marketing Manager for APAC, Fiona utilises her 20 years of marketing experience to focus on generating new business, strengthening relationships with our customers and building Return Path’s brand in the region. Outside of work Fiona enjoys reading a good book and is counting the days until the next Star Wars movie.
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