What to Do When Your Email Program Gets a Black Eye

Posted by Casey Swanton 

As many of us do at the end of the year, I took some time to reflect on the past 12 months and mull over ways to make 2018 a better year. Over New Year’s weekend, I caught a flying toddler to the face and wound up with a pretty spectacular black eye. I decided to use my shiner as inspiration, and came to three interrelated conclusions that also apply to the world of email marketing:

  1. We all make mistakes. How we recover from them matters most.
  2. We can’t always control what happens, but we can control our response.
  3. Sometimes, you just have to roll with the punches and look for a silver lining.

The rest of this post can be viewed on Target Marketing

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About Casey Swanton

Casey has a healthy fixation with helping marketers realize the potential of their email programs by addressing human needs, building better relationships, and ultimately driving improved results for the business. Her nine years of experience and obsession with evolving the email space helped land her a spot on ExpertSender’s list of “25 Email Geeks to Help You Get Your Geek On.”

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