What to Do When Your Email Program Gets a Black Eye

Posted by Casey Swanton on

As many of us do at the end of the year, I took some time to reflect on the past 12 months and mull over ways to make 2018 a better year. Over New Year’s weekend, I caught a flying toddler to the face and wound up with a pretty spectacular black eye. I decided to use my shiner as inspiration, and came to three interrelated conclusions that also apply to the world of email marketing:

  1. We all make mistakes. How we recover from them matters most.
  2. We can’t always control what happens, but we can control our response.
  3. Sometimes, you just have to roll with the punches and look for a silver lining.

The rest of this post can be viewed on Target Marketing

Popular this Month

 Featured Image

Blacklist Basics: The Top Email Blacklists You Need to Know

With over 300 publicly available blacklists, it’s no wonder good...

Read More

 Featured Image

Help: I’m Blocked at Outlook.com

Now and then I find myself daydreaming about football… Not just being at...

Read More

 Featured Image

Get Out of the Haus! How to Get Delisted From Spamhaus

One of the most dreaded blacklists customers face is Spamhaus. Even the most...

Read More

Author Image

About Casey Swanton

Casey has a healthy fixation with helping marketers realize the potential of their email programs by addressing human needs, building better relationships, and ultimately driving improved results for the business. Her nine years of experience and obsession with evolving the email space helped land her a spot on ExpertSender’s list of “25 Email Geeks to Help You Get Your Geek On.”

Author Archive

CTA Image

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.