What to Do When Your Email Program Gets a Black Eye

Posted by Casey Swanton on

As many of us do at the end of the year, I took some time to reflect on the past 12 months and mull over ways to make 2018 a better year. Over New Year’s weekend, I caught a flying toddler to the face and wound up with a pretty spectacular black eye. I decided to use my shiner as inspiration, and came to three interrelated conclusions that also apply to the world of email marketing:

  1. We all make mistakes. How we recover from them matters most.
  2. We can’t always control what happens, but we can control our response.
  3. Sometimes, you just have to roll with the punches and look for a silver lining.

The rest of this post can be viewed on Target Marketing

Popular this Month

 Featured Image

Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

Read More

 Featured Image

The Intelligent Email Gathering

The best day in email in 2017 is coming up this month. You don’t want to...

Read More

 Featured Image

Ask the Experts Gmail Webinar Q&A Continued

We are really happy with the turnout for the Ask the Experts: All About...

Read More

Author Image

About Casey Swanton

Casey has a healthy fixation with helping marketers realize the potential of their email programs by addressing human needs, building better relationships, and ultimately driving improved results for the business. Her nine years of experience and obsession with evolving the email space helped land her a spot on ExpertSender’s list of “25 Email Geeks to Help You Get Your Geek On.”

Author Archive

CTA Image

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.