Why Do Subscribers Complain? [New Guide]

Posted by Patty Atwater 

Nobody likes a complainer—especially when it comes to your email program. But complaints happen, even for the best senders. And receiving a complaint doesn’t have to be the end of the world. In fact, they can be a helpful indicator of any blind spots in your email program.

In the Marketer’s Guide to Subscriber Complaints, we walk through the ins and outs of email complaints, including:

  • What complaints are and how they impact your program
  • What can cause subscribers to complain and tactics to minimize dissatisfaction
  • What feedback loops are how they help protect your program
  • And more!

Use the tactics in this piece to turn complaints into an opportunity for improvement. By understanding what’s causing subscriber dissatisfaction and making changes, marketers can build a better email experience for improved engagement and higher ROI.

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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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