Why Does Return Path Spend So Much Time Working Within Industry Organizations?
By George Bilbrey
That answer is simple. Because we love email and are committed to preserving and enriching the email ecosystem for everyone who uses it (except the bad guys.) There is a lot of coordination required if senders, receivers, and end users are to withstand the assault on email by the “axis of evil” – spammers, phishers, and other fraudsters that are polluting our email ecosystem. As champions of the email space, we have dedicated a lot of time and energy into supporting the online community and committing resources to making email work for everyone.
Return Path is proud to serve in the following capacities:
- Messaging Anti-Abuse Working Group (MAAWG)
— BOARD & CO-CHAIR, COLLABORATION COMMITTEE: George Bilbrey, VP & GM, Deliverability Assurance Solutions
— BOARD & CO-CHAIR, PROGRAM COMMITTEE: J.D. Falk, Director of Product Management, Receiver Services
- Email Sender and Provider Coalition (ESPC)
— BOARD: George Bilbrey – VP & GM, Deliverability Assurance Solutions
- Authentication and Online Trust Association (AOTA)
— CHAIR, REPUTATION COMMITTEE: George Bilbrey – VP & GM, Deliverability Assurance Solutions
— BOARD & CHAIR, MEMBERSHIP COMMITTEE: Ken Takahashi – VP, Corporate & International Development
- Coalition Against Unsolicited Commercial Email (CAUCE), North America
— EXECUTIVE DIRECTOR: Neil Schwartzman, Manager, Compliance, Sender Score Certified
— BOARD: J.D. Falk, Director of Product Management, Receiver Services
- Direct Marketing Association
— VICE CHAIR, EMAIL EXPERIENCE COUNCIL: Stephanie Miller -VP, Strategic Services
— CHAIRMAN, INTERACTIVE MARKETING ADVISORY BOARD (IMAB): Matt Blumberg – CEO
By serving in these capacities, we have the extraoridinary opportunity to work closely with a lot of really smart people who have, at heart, similar goals. This meeting of minds not only enables us to help set policy and direction for the email industry, but also to learn different perspectives that we can pass along to our clients. As we collaborate to improve the state of email, we can advise on best practices and technical standards, inform you of pending legislation, and alert you to changes in the email landscape as they happen – all so that you can be proactive and compliant in your email marketing.
Moreover, these organizations and the events they hold are all fertile breeding grounds for ideas and innovation. Václav Havel wrote “Vision is not enough, it must be combined with venture.” Our vision is of an “email ecosystem” which brings success and delight to all who use it, without fear of disruption or threat of criminal behavior. Email is where we live, and quite frankly it’s where we make our money. Return Path is committed to the big picture and we’ll gladly participate in all the hard work necessary to make this ecosystem stronger, while providing the industry’s best products & solutions for email senders, receivers, and our other partners.
About George Bilbrey
George Bilbrey is the founder of the industry’s first deliverability service provider, Assurance Systems, which merged with Return Path in 2003. He is a recognized expert on the subjects of email reputation and deliverability and is active in many industry organizations, including the Messaging Anti-Abuse Working Group (MAAWG) and the Online Trust Alliance (OTA). In his role as president of Return Path George is the driving force behind the ongoing innovation of our products and services. Prior to Return Path, George served as Director of Product Management at Worldprints.com and as a partner in the telecommunications group at Mercer Management Consulting. He holds a B.A. in economics from Duke University, and an MBA from the Kenan-Flagler School of Business, University of North Carolina.