Why These Email Marketing Tactics Are Important For The Presidential Campaigns (And Your Email Campaigns, Too)
The success of the Barack Obama’s 2012 can be largely attributed to his email team. With their optimized email marketing strategy, Obama’s email team was able to raise more than $500 million in online donations alone. They achieved this remarkable sum by sticking to the important principles of email marketing.
In the first of my two-part email election series, I’ll take a closer look into how this year's presidential candidates are using email in their quest for the Oval Office, by analyzing each candidate's email list size, inbox placement, and subscriber engagement.
The rest of this post can be viewed on Marketing Land.
About Tom Sather
Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.