Will Slack Replace Email?

 Kevin Kelleher 

When it comes to corporate communications, email has reigned for decades, seemingly able to fend off established modes and new challengers alike. The telephone? A relic. Instant messaging? Complement, not substitute. Even social media has struggled to find traction.

After 15-plus years and many failed alternatives, it began to look like email was simply the best option for business. That was, until 2013 when a quirky application called Slack made its debut. Since then, the platform has largely been a critical success, boasting adoption at major organizations like CNN, NASA, eBay and The Wall Street Journal. But is Slack really an “email killer” or is it just nice to have?

The rest of this post can be viewed on Target Marketing

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About Kevin Kelleher

Kevin Kelleher manages Analyst Relations at Return Path. He keeps technology experts informed about all the exciting things Return Path is bringing to market. In his spare time, Kevin enjoys running and fencing. Connect with him at kevin.kelleher@returnpath.com

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