Yahoo! Adds Two New Email Domains

Posted by George Bilbrey 

Yahoo! announced last Thursday that it is making two new domains available for email – ymail.com and rocketmail.com. They introduced the new domains to make it possible for new people coming into the system to get an email address of choice – many of which are already taken up at the yahoo.com domain. Our understanding is that these domains will use the same spam filtering and anti-fraud protections used for the yahoo.com domain.

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About George Bilbrey

George Bilbrey is the founder of the industry’s first deliverability service provider, Assurance Systems, which merged with Return Path in 2003. He is a recognized expert on the subjects of email reputation and deliverability and is active in many industry organizations, including the Messaging Anti-Abuse Working Group (MAAWG) and the Online Trust Alliance (OTA). In his role as president of Return Path George is the driving force behind the ongoing innovation of our products and services. Prior to Return Path, George served as Director of Product Management at Worldprints.com and as a partner in the telecommunications group at Mercer Management Consulting. He holds a B.A. in economics from Duke University, and an MBA from the Kenan-Flagler School of Business, University of North Carolina.

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